I can’t believe that this year will be Team Twimmers’ 4th consecutive Swimathon
Derek Curtis– Bond Solutions, Marianne Whitfield – Cobweb info and I have completed the Swimathon 3 times raising over £1500 for Marie Curie Cancer Care. On Sunday 28th April we will embark on our 4th consecutive swim at Sunderland Aquatic Centre.
If you would like to help us break the £2000 barrier please sponsor us by visiting http://bit.ly/Swim13
Last week I had the pleasure of running a masterclass workshop – ‘Finding and Keeping Your Customers’ at Derwentside Enterprise Agency for 15 ladies about to embark on running their own business.
With such a diverse group from artists to PR professionals, they all had one thing in common and that was ‘where do we start looking for our customers’? I try, with every company I work with to break this problem down quite simply by asking ‘Who are your fish’?
Imagine your customer base as fish – who are they, what do they look like and where do they swim? Once you have managed to suss that out you then need to look at your boat – your business. Is it up to the job of catching these fish? Getting the catch on board (sales follow up) and very important and often overlooked – How much of your catch did you land? (measurement).
If you want to talk to me about your fish, give me a call on 07984 145219.
In April 2012 I took part in the Sunderland University Professional Mentor Programme where I was assigned Nadia Caney first year Marketing and Management student.
Nadia is an exceptional student who was such a pleasure to mentor. Read more about the programme here