KIT or ‘keep in touch’ should form a huge part of your CRM ‘customer relationship management’ system.
I’m on site with one of my clients every week. My job is to keep on top of their marketing but more importantly their CRM and sales funnel.
Some of their projects can have great turnaround times, often 6 to 12 months after submitting a proposal. So it’s my job to ‘KIT’ with these prospects and make sure they stay with this particular clients name at the forefront of their minds and never go cold, after all we’re normally pitched against at least 3 other companies.
Just last month I had a call from a company I’d remained in touch with. He called on the day I was in the office and said
“Heather, great news, I’ve got the green light to place the order. I knew on Friday we had the go ahead however I wanted to wait and tell you personally.”
To say I was happy is an understatement. Being a sales person you get that buzz when a deal comes off, my client was happy to receive a nice £30k order but most importantly it proved that the ‘KIT’ system works.
If you want to have a chat to see how CRM and KIT systems can work for your business, give me a call :)